Creating Financial Freedom without Risk

Dr. Eileen Silva © 2006
email:ensilva@aol.com
web: http://www.easilymakingmoney.com/

Many people ask me to share the REAL secret of my success in this business . . . as though they think that I have been holding out the magic insight that adds an extra couple of zeros to my annual income.

In a way, I suppose I have. However, it’s such a simple insight that it gets discounted and ignored by most people. If you would truly like to become rich and stay that way --- rich financially and rich with fulfillment of your purpose in life --- read on. Take note! It doesn’t get much simpler than this: Focus with unwavering intensity on your business from a positive energy standpoint and avoid sabotaging yourself!

Attract positively oriented, like-minded people to you, and allow the rest to build in whatever manner they choose. If some persist in negative judgments, (i.e., “I don’t want MY people to do that”, etc.) wish them well, but don’t allow them to vent that negativity to you on a regular basis --- it is poison to both your business success and your health.

Make sure to prepare yourself on a subconscious level for a wonderful life. Realize that when you are upset, you aren’t operating on an objective-focused level, so your “humanity” is interfering with the spirituality of your purpose.

When you truly “plug in” to a mission-based philosophy, you become unstoppable. If people criticize you, you understand that it is their problem. When people get upset with you, you know that their humanity --- whether it is envy-based, greed-based, or otherwise unsavory --- is clouding their purpose and getting them off track. Their negativity does not have to pull you down, unless you let it.

People frequently ask me what to do about these critical people, and my advice is pretty much the same, regardless of the particulars of each situation. I encourage them to try to help those folks see that, to the degree that they get worked up and stay worked up, their businesses will suffer and so will their personal relationships and health/product successes.

Every person in network marketing is president of his or her own company. It just flabbergasts me when some of the egos in the industry proclaim how much they care about “their people” and at the same time demand to control the experiences of those in their downlines.

People in our business are not objects to be controlled, but rather associates that we should praise whenever possible, empower, and then liberate. Show me someone who insists that he or she “knows best” what “my people need,” and I’ll show you someone who’s sabotaging his or her business by stifling people’s freedom and ultimately undermining people’s individualities and talents in the name of “knowing what’s best.”

Folks, all I know is this: I’d heard for years that you couldn’t do real business over the phone, but logic told me I could --- so my husband and I sold over $750,000.00 in product, mostly in 4 days --- yes, over the phone.

I’d heard for years that you needed to do meetings to make this business work. I’ve made a fortune without regularly scheduling any.

I’d always heard the value of training and of systems. Although they can be very helpful, I want to make one thing abundantly clear: everyone I know is who is financially successful and has fun in network marketing has at least a half dozen new excited wealthbuilders who don’t have a clue yet about “what really works.” Sadly, after they learn about “it,” they often stop succeeding.

That’s why the training and systems that I endorse are need-based. Every seminar I do has two objectives that I clearly state: 1) all attendees will learn at least one new thing, 2) before I leave the room, they will all get their questions answered if they are willing to wait their turns.

You can perhaps sum it up in a word: “Care.” Care about your own wellness. Care about your customers. Care about your distributors’ successes and needs. Care about your company. Care about making a difference, about integrity, and about staying positive at all times. One of the great leaders of our industry gently reminds us of this all-important observation: “People don’t care about how much you know, until they know how much you care.”

Remember that there is no such thing as “constructive” criticism. There isn’t a positive way to put a negative. Thoughts are things. A negative thought is a negative thing.

When you apply this positive caring on a daily basis to your business, you no longer need to “recruit” and “sell” others. You then attract quality people to you, and people make buying decisions in your presence. It’s the greatest fun . . . creating wealth without risk. Go for it!

Which is the Better MLM Pitch: Product or Opportunity?

Dr. Eileen Silva © 2006
email:ensilva@aol.com
web: http://www.easilymakingmoney.com/

The question of whether to lead with the product or the opportunity is an age-old debate. Over the years, I have vacillated between product emphasis and business opportunity emphasis, but if I could have only chosen one way . . . it would have been the product emphasis.

What matters today is no longer who can be the most convincing, what you or I think works, what you or I like to do, or what has historically generated the most end-line business. What is effective TODAY in this new millennium is changing, given the current economic conditions as well as evolving job circumstances for those still in the traditional job world.

Let me be a little bit more specific about those circumstances. In the olden days when I was entering the job market, you basically had one choice: take the job or don’t take the job. The hours, location you worked in, lunch breaks, dress code, etc. were set --- in stone. No one had heard of signing bonuses.

Now, it is common for executives and middle management people to do some, if not most or all, of their work at their own pace from a cottage location. As a result, some of the magic we had to offer with MLM that existed only in our domain is now possible in the regular job world. Some management people actually earn high salaries while playing golf with potential clients. So how can we compete with that? Or CAN we compete with that effectively?

Well, I say “Yes, absolutely!” We just need to take the time to find out some things about our prospects so that we know how to position our program with charisma. One of the most effective ways to hook the “Donald Trumps” of the world is with a sensational product result. I got a typical phone call the other day from a satisfied customer who had lost 15 pounds in just 6 days. He said he would HAVE to join my company because everybody was asking what in the world he was doing to melt before their very eyes! They all wanted to try the product.

Things have heated up so much since then, that he’s now a director in our company. “They just take the products away from you,” he laughed.What’s interesting is that the first time we talked with him, we pitched the business as a possibility but it fell on deaf ears. However, he did order the product. By leading with the product, we soon had a hot business prospect. You will too, if your prospect is happy with his product results.

What can you do in today’s marketplace to build an MLM business rapidly? Here are some proven guidelines:

1). Keep before/after pictures and stories on you at all times.

2). If appropriate, wear an intriguing button to snag interest while you’re out and about.
(I’ve gotten four sales in the last few days wearing my button while on errands.)

3). Use emotion to interest your customers in helping others get similar benefits.

4). Get creative when painting your job freedom benefits. (I’d point out that while
he might be getting paid to play golf, it’s doubtful that he was earning hefty cash
bonuses and all-expense paid trips, or that he’s his own boss, as I am.)

5). Point out that if he builds a great business with a stable MLM he probably doesn’t
need life insurance --- he will have created an even better residual income protection
for his loved ones.

6). Stress how easy it is to develop multiple income streams when you’ve got sufficient
capital to fuel rapid expansion and to plug those profits back in.

7). Remember that a satisfied customer can translate into a satisfied wholesale buyer
whose loyalty will help you create more financial stability and repeat business as your
distributors continue to receive promotional literature directly from the company.

8). Ask yourself if you are content with your economic situation and be clear on what it
will take to set the stage for your eventual satisfaction. (For me that has always been
complete freedom).

I believe that I can create more business than ever this year, but I also see that I need to make a few on-course corrections as I continually adjust yesterday’s business posture so that it will work effectively tomorrow. Stay flexible, stay involved and most of all, stay committed. Many tens of thousands of people are going to become wealthy in the MLM industry, and they are going to become the new millennium industry specialists . . . One of them could be you!